Advertising and marketing are by far the most difficult and most costly part of any small business operation. Small business advertising is a science and an art. Companies often miss the fundamentals of advertising. Regardless of the size of your business an understanding of the laws of advertising can reap huge rewards.

According to Small Business Administration, 5% of a small businesses gross sales should be budgeted for advertising. A 5% small business advertising budget can only help if you take the time to educate yourself or find an expert to help guide you.