In a word, yes. Your business should be using email marketing. Not only is it extremely cost-effective but it also allows you to tailor your communications to specific customers and automate many of the processes that are at present time consuming or costly or both.

 However, email marketing is not some kind of panacea. Like all marketing and advertising activities it is good at helping you accomplish some objectives and not so good at others. Email marketing can be an effective part of every business' marketing and advertising efforts but you need to be aware of where email marketing can be most effective - and where another approach will be more effective.

 

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