Cable TV advertising is particularly appealing to many small businesses as it provides many of the benefits of traditional, 'broadcast' TV advertising but at a fraction of the price. There is a certain level of prestige associated with advertising your business on TV.

Getting started with cable TV advertising isn't all that different than advertising on the radio or in print. You still need to go through the same process of planning, development, buying your spots and tracking your results.

In fact, it's exactly the same process as you might go through if you were planning on advertising on broadcast network TV - except in this case it'll more than likely be you making most of the decisions rather than you in conjunction with an advertising agency.