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I Need More Customers for My Business

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As a small business owner your biggest challenge is to get customers in the door and to keep them coming back. This is true with every business but especially so with a local restaurant or retailer.  

“It's tough,” says John Simon, owner of Simons Clothing.  “It is very competitive,” You’ve got to be able to stand out from your competition.”   John is taking the idea of standing out to a high tech level that many small business owners have yet to even consider.

Here are three high tech tips that any small business owner should consider to help reach and market to new and existing customers.

1. Social networking

An effective way to attract customers is to incorporate Twitter and Facebook into your marketing. They’re free, effective ways to reach old and new customers alike.  Here are some other social network sites to investigate to help promote your business.
•    Youtube is a free video streaming service where you can post videos about your business.
•    Flickr is site that will let you upload photos of your business. Posting pictures of fun events will encourage others to join you next time.
•    Google Buzz is a bit like Twitter and Facebook, but much newer. You can share promotions and coupons with contacts, who can then re-share them with their own friends.
Get ideas by looking at what’s worked for other businesses

2. Email

Stay in front of your customers by regularly sending out an email newsletter. Give people an incentive to join your mailing list by offering a discount or giveaway for new signups.  Be very careful not to over do it.  No one wants to be inundated with excess information that does not give them value. You can start your mailing list today with a site set up for sending mass emails like Constant Contact, Vertical Response, or MailChimp. They’ll also help ensure your mailing is complaint with the CAN-SPAM Act. meant to reduce junk email.

3. Begin a Company Blog

Stay in touch continuously with your customers by creating a blog and provide the address to your blog’s RSS Feed (Really Simple Syndication) on your website.  It is easy way for your customers to subscribe and stay in touch with your business so they never miss another promotion or event.